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ATA logo

We build platforms. 
We promote kaupapa. 
We work towards a better future for our mokopuna.

Social Media Management

Digital Strategy

Te Reo Māori Promotion

Training & Development

(noun) form, shape, semblance

(noun) reflected image, reflection

Media Management

Media Management

Media Management

Media Management


Director of Strategy

Ngāti Rangiwewehi, Ngāi Te Rangi, Ngāi Tahu

Sonny Ngatai

👋 Te reo Māori champion

🎥 Director

✍🏼 Ideas guy

Director of Marketing

Ngāti Raukawa, Ngāti Porou

Kiriana Eparaima-Hautapu

👩‍💻 Digital whizz

🎨 Design

📈 Social media strategy

Head of Growth and Strategy

Ngāti Hikairo

Simon Day

📈 Growth and strategy

📜 Master storyteller

🧘 Struggling yogi

Senior Project Manager

Ngāpuhi, Te Arawa

Erina Kauika

📓 Project management

💻 Hui queen

😌 Cool, calm, collected

Senior Creative

Te Aupōuri

Aree Kapa

📱 Content creation

👩🏽‍💻 Video editor

🪄 Turns things into magic

Graphic Designer

Ngāti Kahungunu ki Wairarapa, Te Arawa, Vaimoso

Mātai Ammunson

🎨 Graphic design

🖥️ Social media

🔇 The quiet one


Ngāti Kahungunu, Ngāi Tūhoe

Matariki Black

👨🏽‍💻 Video editor

📸 Camera champion

⚡ Vibe matcher

Ko wai mātou

ATA was born out of recognition that Māori approaches can drive real behaviour change.

ATA logo

Check out the new official Matariki platforms @manawatiaamatariki ✨ We have the privilege of working with some of the top creators in Aotearoa to create a home for Matariki on social media. Give the page a follow!


June 2023

Sonny Ngatai on set of Kete Kai Māori language show
Pere Wihongi and Chef Rex Morgan on set of Kete Kai
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We're proud to announce Kete Kai, a social-first content series encouraging the use of te reo Māori in the kitchen. In partnership with Bargain Box, the series follows award-winning chef Rex Morgan as he cooks whānau-friendly meals alongside guest Māori language advocates each week. Kete Kai airs 7 June on Bargain Box social media platforms. 


May 2023

Te Awe Davis at Te Matatini 2023
Te Kapa Haka o Ngāti Whakaue at Te Matatini 2023
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What an honour to photograph Te Matatini 2023! The biggest event in the world to showcase Māori peforming arts. E mihi ana ki a Erica Sinclair Photography and Te Matatini for having me! Four days on the floor with a fast turn around for edits - bring on the next! #TeMatatini2023


March 2023

Manako Nui COVID-19 hui production set with Matai Smith and Rahia Timutimu
Sonny Ngatai on set on Manako Nui

Manako Nui brought together leaders in the COVID-19 community response to wānanga about the response and use the insights to prepare for a better future for our mokopuna. We designed the branding, communications strategy, and website for the hui which was delivered online over two days.


October 2022

Māori Language Petition delivered to parliament in 1975
People at the Māori Language Petition 50th anniversary 2022

September marked 50 years since the Māori language petition was delivered to parliament - it marked a change in the course of the Māori language and many more movements were born from this one. ATA led the digital marketing and online communications for the kaupapa working with Te Taura Whiri i te Reo Māori. 


September 2022

 A graphic of a Māori woman holding a camera
Sonny Ngatai on call with the computer in front

Te Māngai Pāho fund Māori language outcomes through content.  We conducted user research to find out more about their audience in order to deliver a tailored social media strategy. Three workshops were conducted online and included both creators and emerging creators - time to write the strategy!


April 2023

✨ Highlights ✨

To hear more of our thoughts and Sonny-isms... 💭

Lucky you! You're in the inner circle now. 🤫

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